LED Advertising Truck Rental and P3 LED Screen Truck Services

Technical estimates from physical dimensions

Using P3 pixel pitch and approximate dimensions of 3.5 m × 1.8 m gives the following estimates.These are calculations from pixel pitch; final production must use the actual canvas output by the vehicle's controller. They can nevertheless help a design team plan content at the quotation stage:

This 9% difference is a frequent source of artwork mistakes.If a 1920 × 1080, 16:9 design is scaled to 1,166 pixels wide, it becomes about 656 pixels high—roughly 56 pixels taller than a 600-pixel screen. The result must either be cropped at the top and bottom or distorted to fit. Always obtain the actual canvas specifications before designing.

These pixel figures are estimates calculated from P3 pitch and approximate dimensions, not the vehicle's rated specifications. The confirmed vehicle's delivery requirements determine actual pixels, aspect ratio, safe areas and supported formats.

What is an LED screen promotional truck?

Also called an LED advertising truck, LED promotional vehicle, large-screen advertising truck or digital mobile billboard, it carries an outdoor LED display and plays content along agreed routes, at selected times or at specified venues.

Its main difference from conventional vehicle stickers is that content can be changed. The same truck can show an event preview in the morning, product features in the afternoon and limited-time offers or countdowns in the evening, without printing and fitting new stickers.

LED trucks are particularly suitable for campaigns that:

• Need offer, timing, countdown or product updates during the campaign
• Show product demonstrations, brand video, animation or major-event footage
• Target evening shopping, dinner periods, concert departures or seasonal lighting hours
• Use different content for different routes or times
• Test creative results with separate QR codes or offer codes
• Have dates too close for new vehicle graphics to be printed

Another LED advantage: lead time

Market information suggests around 14 days from printing vehicle stickers to fitting them. With design revisions, overall lead time often reaches three to five weeks.An LED truck only needs compliant MP4 or JPEG files, substantially shortening production when a vehicle is available. This is particularly useful for store openings, seasonal offers, sudden promotions and product launches with longer confidentiality periods.

If content stays the same for weeks or months, conventional vehicle graphics may be more economical because their upfront printing cost is spread over more days. For a detailed comparison, read LED Advertising Trucks vs Vehicle Wrap Advertising: Brightness, Pixel Pitch, Costs and Uses。

P3 LED Technology

What does a P3 LED screen mean?

Pixel pitch determines close-range clarity

The P value is pixel pitch: the distance between adjacent pixel centres. P3 is approximately 3 mm. At the same physical area, P3 has a higher pixel density than P4, P5 or P6, suiting closer viewing and finer detail.

Three industry viewing-distance formulas give different answers

Three common formulas for an optimal viewing distance answer different questions. For the same P3 screen, they give 3 m, 4.5–6 m and 10.3 m. These measure different things rather than contradict one another:

Practical conclusion: P3's pixel grid is generally no longer visible beyond 3 m, 4.5–6 m is a comfortable video-viewing range, and the image appears fully seamless beyond 10 m.These distances fit typical Hong Kong pavements, shopping centre surroundings, event entrances and stationary displays.

A smaller pitch is not always better

If viewers are mainly more than ten metres away, the difference between P3 and larger pitches may be less noticeable than at close range, making the extra expense unnecessary. Consider:

• The audience's main viewing distance
• Whether the vehicle mainly tours or remains stationary
• Whether content uses large brand messages or detailed product images
• Ambient light by day, at night or indoors
• Physical screen size, actual pixels and content proportions

Ask for two numbers, rather than just “high definition”

When confirming LED specifications, ask for physical screen dimensions and actual pixel resolution. Verify pitch by dividing width in millimetres by horizontal pixels, or height in millimetres by vertical pixels.

For example, a 3,520 mm-wide screen with 880 horizontal pixels has a 4 mm pitch, or P4. This converts a vague high-definition claim into a comparable specification.

For more on pitch, brightness and viewing distance, read LED Screen Trucks vs Mini Promotional Trucks: Specifications, Brightness, Pixel Pitch and Costs。

What P3 means on Hong Kong streets

This point is rarely explained by suppliers, yet has a major effect on route planning.Typical street-level digital out-of-home viewing distances begin around ten metres, so fixed roadside screens often use pitches of roughly 6.9–10.4 mm. Finer pitches such as P3.9–P4.8 are commonly used for closer surfaces such as shopfronts, bus shelters and building entrances.

In other words, within outdoor displays P3 is a close-viewing specification, with three practical implications:

• Stationary displays make better use of P3 than fast driving.An approved stopping location around a shopping centre, event entrance, shop or busy pedestrian area lets viewers stand 3–6 metres away and benefit from the finer pitch.
• Slower streets are preferable to fast roads.Busy pedestrian streets with slower traffic give people time to focus and read. On expressways, speed largely cancels out P3's detail advantage.
• More detailed content can be used.The finer pitch supports product photography, food close-ups, development exteriors and layered animation instead of relying only on oversized text. This level of detail is beyond what P6 and coarser screens can offer at close range.

When planning a P3 truck campaign, we therefore usually recommend a mix of slow touring and stationary stops, rather than maximising kilometres driven. For route principles, see Mobile advertising truck routes, timing and coverage strategy。

LED brightness: practical day and night requirements

Outdoor LEDs need enough brightness to compete with sunlight. Industry guidance and field testing generally suggest: Around 5,000–7,000 nits for readability in full daylight; below roughly 4,000 nits, the image can look washed out at noon.

Contrast matters more than peak brightness

A common misconception is that more nits are always better. Under strong light, readability depends on image contrast, rather than peak brightness alone. On the same 6,000-nit screen, light text on a dark background is much clearer than white text on pale grey. Content design matters as much as hardware, which is why we get involved during design.

Do not retain maximum brightness at night

At night, maximum brightness can make images appear overexposed, obscure detail, distort colour and unnecessarily distract other road users. Adjust brightness and contrast to ambient light and test acceptance separately in day and night conditions.

These brightness ranges come from public outdoor LED industry information and field-testing guidance, for understanding specifications only. Each PEAKVEIN vehicle's rated brightness, adjustment range and night settings are determined by its equipment documentation and on-site tests.

What content can an LED truck show?

Static brand images

Show the brand, event date, one main offer, store location or a large product image. Static content is stable to read and is particularly suitable while the vehicle moves.

Video and animation

Use product demonstrations, launch previews, brand films, event highlights, seasonal animation or service steps. Re-edit for outdoor viewing distances and brief attention rather than copying a television or social media version. Clips can typically run around 10–30 seconds before looping, according to the campaign.

Rotating content sets

One campaign can schedule different content by time, for example:

QR codes and dedicated offer codes

Dedicated QR codes, offer codes, short URLs or phone numbers connect street exposure with measurable scans, registrations, reservations, visits or sales.

When testing two designs on one day, give each a different QR code to compare which product benefit or offer drives more conversions.This is a practical measurement advantage over fixed vehicle stickers: LED campaigns can run A/B tests.

Playback file formats

MP4 video and JPEG images are common. Confirm other formats, codecs, frame rates, file sizes, aspect ratios and audio against the delivery specifications for the booked vehicle.

Eight principles for LED advertising content

1. Give each screen one message

Outdoor viewers have little time. Putting a brand, product, offer, date, address, phone number and four QR codes together does not improve communication; it makes every message harder to absorb.

2. Design text for the actual viewing distance

Important text should remain recognisable around ten metres away. A phone preview held a few dozen centimetres from your eyes cannot represent street conditions. For a simple check, print or project the design at the screen's proportions, step back 5–6 metres and see whether the main message can be read immediately.

3. Use high-contrast colours

Light text on a dark background, or dark text on a light one, is generally clearer than similar mid-tone colours. Avoid excessive gradients, thin lines, shadows and small pale text. Contrast is especially important in daytime because it governs strong-light readability more than peak brightness alone.

4. Keep key information still

Keep the brand, date, phone number and QR code in fixed positions so viewers can focus. Animation draws attention, but constantly moving action details are harder to read.

5. Show QR codes where scanning is practical

A fast-moving vehicle may not give viewers enough time to scan. A better approach is:

• Show the brand, an offer code or a memorable short URL while moving.
• Show a larger QR code on slower streets or during stationary displays.
• Leave enough clear space around the code and keep animation away from it.
• Test different phones and viewing distances before deployment.

6. Re-edit video for outdoor viewing

Social clips often contain captions, fine detail and rapid cuts. Vehicle screens benefit from fewer shots, larger products and shorter sentences. P3 can show product close-ups clearly, but cuts should still be paced slowly.

7. Obtain actual pixels before exporting files

Do not default to 16:9 or 1920 × 1080. Approximate dimensions of 3.5 m × 1.8 m give a 1.94:1 ratio, around 9% different from 16:9's 1.78:1. Reusing the latter can crop the top and bottom or distort the image. Obtain the canvas and safe areas before designing.

8. Test in daylight and at night before deployment

A design that looks correct on a monitor may be unclear in sunlight or on a night street. Check brightness, colour, legibility, playback proportions and continuous stability under different ambient light during acceptance.

Artwork delivery checklist

Send this checklist to your designer or agency to reduce revisions. Obtain the specifications before designing, rather than after the artwork is finished:

If you do not have a design team, we can provide vehicle graphics, LED video and animated content. See Event production services; for production and material details, refer to Advertising Truck Production: Vehicle Design, Printing and LED Conversions。

Which events suit an LED screen truck?

LED truck routes and timing across all 18 Hong Kong districts

Longer routes are not necessarily better

The more districts a truck visits within limited hours, the less time it can spend or repeat in each. With eight to nine available hours, two hours of return harbour and district travel reduce useful exposure by roughly a quarter. Plan two or three small audience-focused loops rather than one route across all Hong Kong.

Using official population data to choose districts

Official 2024 district figures put the largest populations in Sha Tin at around 704,000, Yuen Long at 677,000 and Kwun Tong at 668,000. By land-area density, Kwun Tong led at around 59,000 people/km², followed by Sham Shui Po at 47,000 and Wong Tai Sin at 44,000. Lower-density areas included Islands, Tai Po and North.

Business districts

Central, Admiralty, Wan Chai, Kwun Tong and Kowloon East suit finance, insurance, professional services, business products and B2B campaigns during weekday lunch and after-work periods. Their value comes mainly from daytime commuters rather than residents, so plan around time rather than population alone.

Shopping and tourist districts

Causeway Bay, Mong Kok and Tsim Sha Tsui suit retail, fashion, beauty, restaurants, entertainment, tourism, launches and seasonal campaigns. LED content stands out more in lower evening light, but brightness should be reduced to avoid overexposure.

Dense residential neighbourhoods

Kwun Tong, Sham Shui Po, Wong Tai Sin, Kowloon City and Yau Tsim Mong suit local services, openings and restaurant campaigns, reaching more residents within the same driving time. For narrower streets, consider adding a Mini promotional truck instead of forcing a large LED truck into unsuitable roads.

The New Territories and new towns

Sha Tin, Tsuen Wan, Tuen Mun, Yuen Long, Tai Po, North and Sai Kung cover larger areas, with residents concentrated around town centres, shopping centres, MTR stations and major estates. Target those centres rather than simply promising whole-district coverage. Multi-day campaigns can cover Kowloon East, Kowloon West and northern Hong Kong Island on separate days.

Touring and stopping require different arrangements

Bus stops, public light bus and taxi stands, expressways, tunnel areas, controlled areas, crossings and no-stopping zones may restrict stopping or loading. Core shopping districts generally suit mobile exposure. Stationary displays, distribution, sampling and interaction should use shopping centres, private premises, event venues or approved locations.

Population figures are taken from the Census and Statistics Department's 2024 district statistics and are used here only to explain campaign planning.

For full route and stopping information, read Mobile advertising truck routes, timing and coverage strategy and Campaign Planning Across All 18 Hong Kong Districts。

From enquiry to deployment

1. Confirm campaign objectives

   Establish whether the goal is brand exposure, a launch, opening, seasonal offer, restaurant traffic, registration, exhibition or major event promotion.

2. Confirm dates, hours and routes

   Provide dates, duration, target areas, harbour crossings, stationary display requirements and alternative dates.

3. Confirm vehicle and equipment

   Check the P3 screen, physical size, actual pixels, brightness, formats, sound, power and other equipment requirements.

4. Prepare and review content

   Create or adapt content to the actual canvas, then test aspect ratio, legibility, QR codes and playlist order.

5. Plan routes and on-site arrangements

   Confirm core, secondary and connecting route sections, daily hours, stops, driver and event staff.

6. Deploy and document delivery

   Follow the agreed itinerary. Before starting, confirm requirements for route records, hours, stops, photos, video or other campaign information.

Vehicle stickers, LED content, staffing, venue coordination and on-site management can be planned with Event production services . To submit a campaign brief, visit Contact us。

How are LED advertising truck rental costs calculated?

There is no single fixed price. Total expenditure usually includes:

Total cost = vehicle rental × days + LED content + on-site staff + extra equipment + overtime or extra journeys + venue and event arrangements.

Public market reference prices

These third-party public Hong Kong prices provide an initial budgeting reference.They are not PEAKVEIN quotations; actual costs follow the formal quote. They can help identify quotes that differ substantially from market references:

Other public industry analyses place standard Hong Kong LED daily hire at around HK$2,500–HK$5,500, generally including a driver, basic fuel and tolls. Overtime is additional. Vehicle dimensions, screen specifications, hours and inclusions account for much of the nearly twofold price range.

Main factors affecting the quote

• Dates, weekdays or weekends, and peak holiday periods
• Rental days and usable daily hours
• Operating areas, harbour crossings and additional tunnel journeys
• Ordinary driving, slow tours or stationary events
• LED video and image creation or revisions
• Sound, power generation, displays or other equipment
• Promoters, supervisors, photography or event coordination
• Venue permission, sampling, performances or other event licences

Compare more than the daily rate

A day may mean eight or nine hours. Some suppliers offer eight hours within a 10 am–10 pm window; others offer nine hours from arrival at the target location. Overtime commonly costs around HK$200–HK$300 per hour. Confirm:

• Actual usable hours each day
• Whether charging starts at depot departure, arrival in the target area or playback
• Driver, fuel and tunnel-toll inclusions
• Overtime and extra-route charges
• Whether content production and on-site technical support cost extra
• Replacement hours or postponement arrangements for severe weather

These figures come from published Hong Kong rental-platform prices and public industry analyses. They are market references, not PEAKVEIN quotations.

For public prices and worked examples, read Advertising truck costs in 2026: pricing formulas and budget calculations、Mobile Promotional Vehicles: Daily, Weekly and Monthly Prices and Short-term vs long-term advertising truck hire。

Choosing LED, conventional advertising or other vehicles

To view all vehicles together, visit Our services; for selection principles, see Five Vehicle Types Compared: A Selection Guide。

Safety, compliance and event considerations

LED installations and vehicle modifications

Check structure, fixings, power, overall height and route access before adding screens, roof equipment, extendable stands, sound or other modifications. Transport Department guidance advises consulting the manufacturer or agent first and sets requirements for lights and additional fittings.

Keep views, lights, reflectors and number plates clear

All vehicle graphics and equipment must leave the driver's view, required lighting, reflectors and registration number unobstructed and must be securely installed.

Sound and noise

Vehicle audio must account for nearby homes, schools, shopping centres and night-time conditions. Under section 5(1)(b) of the Noise Control Ordinance (Cap. 400), amplification in domestic premises or public places is an offence at any time if its noise causes annoyance amounting to a nuisance; loudspeakers mounted on vehicles are also subject to this provision. Visual content should be the main communication method, with sound supporting only necessary event functions.

Venues and stopping

Obtain owner or management permission before entering shopping centres, private estates, hotels, schools or other private premises. Prime public-road shopping areas usually have strict parking restrictions; do not assume roadside stationary displays are permitted.

Sampling and performances

Reheating, cooking, food sales and public entertainment such as performances, music or screenings may require FEHD or other licences. FEHD's temporary public entertainment guide requires applications at least 42 days before events involving temporary structures, or 18 days before events without structures other than dance parties.These statutory deadlines often exceed vehicle production time, so confirm them before setting the event date.

Adverse weather

Ordinary rain may not prevent driving, but stationary events, distribution, stages and outdoor staff are more affected. Labour Department guidance advises supervisors to suspend outdoor work as soon as practicable and move staff in outdoor or exposed areas to shelter when an Amber, Red or Black Rainstorm Warning is issued during working hours. Agree contract terms for suspension, replacement hours, postponement and unfinished hours during tropical cyclone or rainstorm warnings and officially announced extreme conditions.

This information draws on public Transport Department, FEHD, Labour Department and Noise Control Ordinance materials. It is general information, not legal advice. Follow current official guidance and individual approval conditions for applicable requirements.

For further details, read Twenty frequently asked questions about mobile promotional vehicles and Stage Trucks and the Event Licensing Process。

How can LED truck results be measured?

Level 1: delivery records

Check actual routes, hours, stop durations, playback content and photos or video. These establish whether the campaign followed the plan.

Level 2: on-site interaction

For giveaways, sampling, gifts or product experiences, count contacts, items distributed, participants and registrations.

Level 3: attributable conversions

Use dedicated screen QR codes, offer codes, short URLs, phone numbers or landing pages to measure scans, appointments, reservations, visits and sales. LED trucks have a particular advantage: two creatives with separate QR codes can run on the same day to compare responses directly.

Level 4: exposure estimates

Impressions can be estimated from route footfall, traffic and timing, but Hong Kong has no shared, publicly audited outdoor exposure standard. Figures from different suppliers cannot be compared meaningfully without knowing their methods.

Avoid recall figures with unclear sources

The online claim of 97% mobile billboard recall comes from overseas research around 2002, not current Hong Kong data, and should not be used as a performance promise. Trackable QR codes, offer codes, registrations and visits are more useful for most brands.

For more detail, read Measuring Mobile Billboard Results: Hong Kong Public Cases and Data Sources and Mobile Billboards vs Traditional Outdoor Advertising: Comparing ROI。

Common LED screen terminology

Frequently asked questions

Further reading

• LED Screen Trucks vs Mini Promotional Trucks: Specifications, Brightness, Pixel Pitch and Costs
• LED Trucks vs Traditional Vehicle Advertising
• Choosing a mobile advertising vehicle: comparison of five vehicle types
• Advertising Truck Production: Vehicle Design, Printing and LED Conversions
• Advertising truck costs in 2026: pricing formulas and budget calculations
• Mobile Promotional Vehicles: Daily, Weekly and Monthly Prices
• Short-Term vs Long-Term Advertising Truck Rental: Calculating the Break-Even Point
• Mobile advertising truck routes, timing and coverage strategy
• A guide to mobile advertising across all 18 Hong Kong districts
• The Complete Mobile Billboard Plan for Product Launches
• A Three-Day Advertising Truck Plan for Store Openings
• Christmas and Lunar New Year Advertising Truck Schedules
• Mobile advertising strategies for food businesses
• Mobile Billboards vs Outdoor Billboards: Converting Costs to Daily Rates
• Measuring Mobile Billboard Results: Public Cases and Data Sources
• Twenty frequently asked questions about mobile promotional vehicles
• Browse all advertising vehicle insights