Multi-Purpose Promotional Trucks, Mobile Exhibitions and Showroom Rentals

How big is a 65-inch screen?

“65 inches” is the diagonal measurement, not the width. At a 16:9 aspect ratio, the dimensions below help designers choose text sizes and layouts before creating artwork:

A useful comparison: This truck's 65-inch TV has a display area of approximately 1.16 m², while the LED advertising truck P3 screen measures approximately 3.5 × 1.8 m, or 6.3 m²—about 5.4 times the area of the 65-inch TV. This explains their different roles: the TV suits close-up presentations at one to three metres inside the cabin, while the LED screen provides visibility at a distance on the street. If your campaign needs both, give two vehicles separate roles rather than expecting one to do everything.

The TV's standard 16:9 ratio means ordinary 1920 × 1080 videos can be used directly, without the special canvas needed for an LED truck. This is a significant content-production time saver.

These are geometric reference calculations based on a 65-inch diagonal and 16:9 aspect ratio. Confirm the actual model, viewable size, resolution, inputs and supported formats in the equipment specifications for the vehicle booked.

What is a mobile exhibition truck?

Also called a mobile display truck, showroom truck or brand-experience vehicle, it uses its cabin as a display and interaction space, with televisions, lightboxes, banners, sound, connectivity, products and event equipment added as required.

Its distinction from an ordinary advertising truck goes beyond size: visitors can stay, watch, learn about products and participate at a lawful, safe and prearranged venue. It brings some functions of a conventional exhibition booth to different areas, reducing the need to rebuild a complete stand at every stop.

Different names for the same services

Mobile advertising and mobile exhibitions compared

For video visibility at a distance, daily offer updates or evening shopping-district exposure, consider an LED advertising truck; for older districts, housing estates or narrow streets, consider a Mini promotional truck; for performances and ceremonies, use a Mobile stage truck。

How do you choose between exhibition, LED and mini trucks?

These three formats address different needs. Start by asking: Do you need people to see you, stay with you, or be reached on smaller streets?

Established campaigns often combine them rather than choosing only one: the exhibition truck hosts the main experience, the LED truck attracts visitors nearby, and the mini truck reaches neighbourhood streets. For a detailed comparison, see Five Vehicle Types Compared: A Selection Guide。

Experience Design

What activities can an exhibition truck support?

Touchscreens, VR, livestreaming, extra LED screens, product racks, photography equipment and other additions are not listed standard equipment. Request them before quotation and confirm technical, space, power, venue and cost feasibility.

Which events suit a mobile exhibition truck?

Product launches and hands-on experiences

Ideal for products that benefit from viewing, trial or staff explanation. An LED truck can build awareness nearby while the exhibition truck hosts a stationary experience. See Complete promotional plan for product launches。

Mobile pop-up shops and showrooms

Bring displays, video, registration and brand experiences into the truck. For on-site transactions, payments or sales, confirm venue, commercial-activity and other applicable requirements first.

Shopping-centre roadshows

Use an approved location to combine shopping-centre footfall with promoters, trials, gifts and member registration. Confirm goods access, clear height, floor loading, setup and removal times and insurance before arrival.

Store openings

The exhibition truck can host an opening's displays and experiences, supported by mini trucks in the neighbourhood or LED trucks nearby. For a three-day opening plan, see Practical advertising truck strategies for store openings。

Food, sampling and culinary events

The truck can host brand displays and sampling. Reheating, cooking or selling food requires prior confirmation with FEHD and venue management of licensing, food sources, equipment and handling. See Mobile advertising strategies for food businesses。

Education, charity and community events

Show educational videos and information, offer QR quizzes and service registration, and visit neighbourhoods on a fixed touring schedule.

Cars, appliances and large products

For physical displays, confirm cabin dimensions, entrances, equipment weight, securing methods, power and transport. A “large display truck” label alone does not establish suitability.

Finance, insurance and corporate promotions

Use business districts or event venues for videos, service explanations, member registration and brand experiences, with dedicated QR codes to track enquiries. Consent is especially important where financial or insurance promotions involve later telephone or email follow-up.

Recruitment and campus promotions

Create a stationary recruitment point near industrial areas, business districts or campuses, with company videos, job information and on-site CV or application collection.

How does the equipment support the event flow?

Test all equipment before the event. Wi-Fi speed and stability depend on mobile coverage, venue structures and simultaneous users. Prepare a backup connection if live registration or streaming is critical.

Different materials have different lead times

This is a common source of project delays.TV videos can change within days, but lightbox films and banners require printing, and vehicle sticker production and application take around 14 days. Work backwards as follows:

• 14 days before: finish printing vehicle stickers and begin installation, if required
• 7–10 days before: print and deliver lightbox films and pop-up banners
• 5–7 days before: finalise TV videos and scrolling text
• 2–3 days before: test all equipment, including video proportions, volume, scrolling text and registration

For production details, see The complete advertising truck production process。

Content and space design principles

Plan the visitor route first

Decide where visitors enter, what they see, where they try products or register, and how they leave. Displays must not obstruct doors, emergency exits, staff positions or cable routes.

Attract outside; explain inside

Exterior banners should show the brand, one core benefit and a clear call to action. Keep product details, videos and registration inside rather than crowding the exterior with full descriptions.

Do not simply replay unadapted social videos on the TV

Vertical social clips may not suit a horizontal television. Existing 1920 × 1080 landscape content fits the standard 16:9 screen, but 9:16 clips leave large black margins. Confirm orientation and aspect ratio, then adapt captions, product images and logos.

Keep scrolling messages short

Use brief, readable messages at a suitable speed. Long sentences make viewers wait; excessive speed reduces legibility.

Set one main conversion goal

Avoid asking people to follow social accounts, complete a form, download an app, shop and enter a draw all at once. Choose one main action and handle secondary goals on subsequent pages.

Test QR codes at the venue

Test different phones, light levels, angles and distances, leaving sufficient clear space. Provide a short URL as a fallback for busy events.

Staffing influences results more than equipment

Conversions depend heavily on active invitations. With the same truck and equipment, two briefed promoters can generate several times the participation of a vehicle left unattended. Staffing can be combined with Event production services。

Legal requirements for on-site personal-data collection

This is often overlooked despite its significant risk. Core exhibition-truck functions include member registration, prize-draw entry, trial registration and surveys—all involving personal data. Later promotional messages, follow-up calls or sharing with partners fall within the direct-marketing provisions of the Personal Data (Privacy) Ordinance.

Four requirements before using personal data for direct marketing

Unless an exemption applies, a data user intending to use someone's personal data for direct marketing must first inform the person of：

1. the intended direct-marketing use
2. the kinds of data to be used, such as name, email address and telephone number
3. the classes of marketing subjects involved
4. the need for their consent before such use

They must also provide a response channel for consent or an indication of no objection. This prescribed information must be easy to understand and read。

Silence is not consent

Valid consent must be explicit and voluntary. Failure to respond cannot be treated as consent. However, consent under the Ordinance includes an indication of no objection. Returning a completed, signed form agreeing to its terms without ticking an objection box may constitute consent. Registration-form wording and checkboxes must therefore be very clear.

Verbal and written consent compared

Significant penalties

Failing to meet the requirements or using data for direct marketing without consent is a criminal offence:

• General breach of direct-marketing provisions: Maximum HK$500,000 fine and three years' imprisonment
• Non-compliant provision of personal data to third parties for direct marketing for gain: Maximum HK$1,000,000 fine and five years' imprisonment

Even with consent, the data user must, on the first occasion of direct-marketing use, inform the person of their right to opt out. They may request cessation at any time, without charge, and the data user must stop on receiving the request.

Practical steps

• Prepare a standard Personal Information Collection Statement for paper and online forms before the event. Use readable text rather than tiny print.
• Use separate checkboxes for direct-marketing consent, distinct from event registration; do not bundle them.
• If an agency or third party helps run the event, clarify the data user, who holds the data and whether it will be transferred.
• Collect only what the event actually needs, not extra fields that might be useful later.
• Plan secure storage, transport and destruction of paper forms; do not leave them exposed in the cabin.
• If obtaining verbal consent, establish a process for written confirmation within 14 days.

This information comes from published HKSAR Government and Privacy Commissioner materials and is general information, not legal advice. Exemptions exist, including certain offers or advertising of social or healthcare services, except provision of data to others for direct marketing for gain. Consult the current Ordinance and guidance, and have your legal or compliance team approve forms and statements.

Prize draws, gifts and games

Draws, capsule machines, prize wheels, games and gifts can increase dwell time and registration. In addition to personal-data issues, these activities may involve licensing.

Lottery activities may require a licence

In Hong Kong, lottery licences are administered as entertainment licences by the Home Affairs Department's Office of the Licensing Authority, with dedicated forms and guidance. If your event is lottery-like, confirm the licence requirement, timing and conditions with that office first.

Different formats raise different issues

Display terms at the venue

Show readable entry terms, deadlines, prize quantities, winner-notification methods and data uses on site, rather than only behind a QR link. This supports compliance and reduces disputes.

Lottery-licensing information comes from published Office of the Licensing Authority materials and is for general reference. Confirm whether your event needs a licence, its category and processing time with that office. Have your legal or compliance team approve the terms.

Venue and route planning for exhibition trucks

Exhibition trucks primarily operate at fixed locations

Their value comes from dwell time, displays and interaction. Secure a lawful, suitable venue before arranging the vehicle. Major commercial streets generally do not suit extended displays; stopping may be prohibited at bus, minibus and taxi stops, crossings, expressways, tunnels, controlled areas and no-stopping zones.

Venue feasibility checklist

Send this checklist to venue management together to reduce back-and-forth.Space at the display position does not guarantee vehicle access.

Multi-stop tours

Each shopping centre or neighbourhood venue needs separate confirmation of access, positioning, hours and permission.Administration increases with each stop; allow more than driving time. For a five-stop tour, coordinating venue approvals can be harder than securing the vehicle.

Government land

The Lands Department, through District Lands Offices, approves use of vacant government land. Offices check availability and consult relevant departments on safety, environmental impacts, pedestrian and vehicle arrangements and local views. Community, organisational and non-profit uses may use form LAO-001. Remember that land approval and event licensing are separate parallel processes and must both be addressed.

Attracting visitors from surrounding areas

While the exhibition truck stays at the main venue, an LED advertising truck or Mini promotional truck can attract visitors along nearby routes, avoiding conflicting stationary-display and touring duties for one vehicle.

For route and parking restrictions, see Mobile advertising truck routes, timing and coverage strategy and Campaign Planning Across All 18 Hong Kong Districts。

From enquiry to completion

1. Submit a campaign brief

   Provide the event and backup dates, venue, objectives, audience, attendance, displays, equipment and budget.

2. Confirm vehicle and venue feasibility

   Check entrances, clear height, turns, floor loading, positioning space, power and visitor flow. Use this checklist to request actual measurements from the venue.

3. Plan displays and interaction

   Allocate the TV, scrolling banner, lightbox, standard banners, audio, Wi-Fi, products and staff.

4. Address compliance requirements

   For member registration, prepare a collection statement and consent checkboxes. For draws, food or performances, confirm licences and application lead times.

5. Receive an itemised quotation

   Itemise vehicle hire, hours, production, equipment, staff, setup and removal, overtime, venue costs and other event services.

6. Design and content production

   Prepare vehicle graphics, lightboxes, banners, TV videos, QR codes, leaflets and redemption materials to the actual dimensions.

7. Pre-event testing

   Test the TV, sound, Wi-Fi, scrolling text, air conditioning, power, video proportions and registration flow.

8. Arrival and on-site execution

   Arrive and position the vehicle within venue access hours, complete setup and have staff manage displays and visitors to the agreed plan.

9. Removal and performance review

   Dismantle and restore the venue, then provide agreed photos, videos, participation figures, scans or other event records.

Recommended time for each stage

How is exhibition truck hire priced?

There is no single fixed price. A complete quotation usually includes:

Vehicle and basic equipment + days and daily hours + vehicle and display production + additional equipment + on-site staff + venue, setup and removal + overtime, transport and contingency arrangements.

Why exhibition truck costs differ from LED trucks

LED truck costs mainly comprise hire and content production. Exhibition trucks add three significant items: setup and removal staff, on-site staff and venue-related costs. A three-day shopping-centre display may need half a day for setup and another for removal, plus two or three promoters each day. These costs can exceed vehicle hire, making the daily rate much less informative than for an LED truck.

Main factors affecting the quote

• Dates, weekdays, weekends or peak holidays
• Days, daily hours and setup/removal times
• Venue, transport distance and harbour crossings
• Whether all equipment is used: 65-inch TV, scrolling banner, lightbox, sound, air conditioning and Wi-Fi
• Vehicle stickers, lightbox films, banners, video and promotional materials
• Promoters, supervisors, assistants, models, MCs and photography
• Additional power, display racks, furniture and game equipment
• Food sampling or sales, draws, performances and associated licences
• Number of venues and administration for multi-stop tours
• Make-up time, postponement or refunds for adverse weather

Compare more than the daily rate

Check usable hours, whether setup and removal count, equipment, production, staff, fuel, tolls, overtime, venue costs and post-event records. Equal daily rates can cover very different services. Published Hong Kong rental-platform rates indicate about HK$5,500 per day for a standard mobile advertising vehicle and HK$4,900–5,500 for an LED truck. Exhibition trucks also involve staffing and venues, so total costs are not directly comparable with vehicle-only hire.

These published rental-platform prices are market references, not PEAKVEIN quotations or actual exhibition truck prices.

For market costs and budgeting, see Advertising Truck Rental Pricing Formulas and Mobile Promotional Vehicles: Daily, Weekly and Monthly Prices。

Safety, food, sound and event licences

Overview of statutory application lead times

Vehicle body and equipment

Displays, stickers and equipment must be securely installed without obstructing the driver's view or covering lights, reflectors or registration marks. Confirm technical feasibility before structural or electrical changes. The Transport Department's vehicle-alteration guidance recommends consulting the manufacturer or agent before modifications.

Sound and noise

Control interior and exterior audio according to nearby homes, schools, shopping centres and evening conditions. Section 5(1)(b) of the Noise Control Ordinance (Cap. 400) makes it an offence to use a loudspeaker, megaphone or other amplifier at any time in domestic premises or a public place if the noise causes annoyance amounting to a nuisance; vehicle-mounted speakers are also covered. Exercise particular care with the external 4.1 system.

Food and sampling

FEHD guidance requires a Temporary Food Factory Licence before short-term operation of stalls or kiosks at public events selling reheated precooked food or cooking prepared ready-to-cook food for consumption off the premises. The licence lasts no more than seven days, costs HK$220 and requires application at least 12 working days before the intended start. Food sources, equipment, water, drainage, electricity, hygiene and waste must meet FEHD and venue requirements.

Performances and public entertainment

Music, performances, film screenings or temporary structures may require a Temporary Places of Public Entertainment Licence or other approval. Events involving temporary structures have a statutory application lead time of at least 42 days. Confirm this before fixing the date.

Adverse weather

Ordinary rain may not affect the vehicle itself, but outdoor displays, distribution, staff, sound and electrical equipment can be affected. The Labour Department's adverse-weather code advises suspending outdoor work as soon as practicable and arranging safe shelter when an Amber, Red or Black Rainstorm Warning is issued during working hours. Make-up time, postponement and refunds follow the contract.

This information draws on published Transport Department, FEHD, Office of the Licensing Authority, Lands Department and Labour Department materials and the Noise Control Ordinance. It is general information, not legal advice.

For details, see Twenty frequently asked questions about mobile promotional vehicles and Event production and licensing process。

How can a mobile exhibition's results be measured?

Execution records

Record venues, dates, arrival and removal times, display hours, photos, video and equipment performance.

On-site participation

Count visitors, dwell time, trials, handouts, gifts, quiz participation and staff contacts. These direct interactions are an exhibition truck's strength and provide data an LED truck cannot.

Digital attribution

Use dedicated QR codes, discount codes, short links or registration pages to measure memberships, appointments, downloads, orders and follow-up enquiries.

Conversion funnel

Track passing traffic → entry or stopping → experience participation → QR registration → later conversion to locate the biggest drop-off. Many passers-by but few entrants usually points to exterior visuals and staff invitations rather than the product itself.

Compare cost by stop

For multi-stop tours, divide each stop's total cost by its valid registrations instead of looking only at the project total. This identifies venue types worth repeating or dropping.

Go beyond estimated exposure

Hong Kong has no shared, publicly audited outdoor-advertising exposure standard. Countable attendance, trials, registrations and conversions usually matter more for exhibition trucks than pass-by exposure. The often-quoted “97% advertising recall rate” comes from an overseas study around 2002 and should not be a performance promise.

See Mobile promotional vehicle case studies and performance measurement。

Mobile exhibition truck FAQs

Further reading

• Hong Kong advertising vehicle hire and event services
• P3 LED screen trucks
• Mini promotional trucks and community campaigns
• Stage trucks and live performances
• T2 pop-top van
• Event production and on-site coordination
• Five mobile advertising vehicle types compared
• Mobile promotional vehicle plans for product launches
• A three-day traffic-building plan for store openings
• Mobile advertising strategies for food businesses
• Stage Trucks, Event Production and Licensing
• The complete advertising truck production process
• Advertising vehicle hire costs and budgeting
• Mobile promotional vehicle applications across ten industries
• Browse all advertising vehicle insights